Understanding the Data Analytics Life Cycle (DALC)
Industries are changed a lot since the data became the most popular ingredient to generate better insights. Be it eCommerce, Health Care, Transport-Logistic, or any. Companies are more inclined towards the data and identifying the consumer patterns to increase their revenue by investing money in different sources.
Many companies are doing this job very well, and tools are available as Tableau, PowerBI, and most used MS Excel. But the problem is there, as many companies do not know how to get the data insights and apply it for real-time decision-making. Data Analytics Life Cycle (DALC) the term is not newly introduced, but it highlights the standard process.
Data Analytics Life Cycle mainly contains five steps as follows –
1. Data Collection — Collecting data from the source in the raw format. It includes the complete CRM data to consider defining the analytics process.
2. Data Pre-processing — Processing the data for analysis and excluding the null values from the raw data by defining the Key performance indicators. Data Cleaning referred for this term.
3. Data Analysis and Insight — DAI is the process of finding the patterns and understanding consumer behavior on the platform by applying Machine Learning and data analytics methods.
4. Data Activation — To make a decision and apply it in real-life, Data Activation takes place. The known example of Data Activation is running an A/B Test or Conversion Rate Optimization.
5. Data Visualization — It’s more for the CXO or Decision Maker for the company to understand if the process has followed and worked correctly or not. Tools such as Tableau, Google Data studio helps here.
We at Beneath Analytics, following this complete five steps process of the Data Analytics Life Cycle to get them out from the Data collected in the CRM. Having expertise in Artificial Intelligence, Machine Learning, Data Science, and Data Analytics, a Team of experts is continuously working hard to deliver the best client experience by maintaining Customer Happiness Index > 8 all the time!
Regardless of the industry, we are highly committed to the success of our customers to make them the best business decisions for the growth of their business. We have successfully achieved the best recognition in the industry!
Here are some facts about Beneath Analytics –
- Top Artificial Intelligence Companies in Ahmedabad — 2020
- Most Inspiring AI CEOs to watch in 2020
- Founder’s Interview in InstryWired Magazine
- Client Testimonials on Clutch
Be data-driven today! We are actively partnering with Marketing Agencies, IT/Non-IT Companies, and making their Analytics better day by day! Having a query where to start? Just send the brief of your analytics problem at info@beneath.co.in, and our expert will get in touch within 48 hours!
